syntheluxe.com

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	<title>syntheluxe.com</title>
	<link>https://syntheluxe.com</link>
	<description>syntheluxe.com</description>
	<pubDate>Thu, 29 May 2025 17:57:10 +0000</pubDate>
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		<title>1- name and vid</title>
				
		<link>https://syntheluxe.com/1-name-and-vid</link>

		<pubDate>Thu, 29 May 2025 17:57:10 +0000</pubDate>

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		<title>View Project ① → Lashify®</title>
				
		<link>https://syntheluxe.com/View-Project-Lashify</link>

		<pubDate>Wed, 05 Mar 2025 15:45:43 +0000</pubDate>

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S Y N T H E L U X E&#38;nbsp; S T U D I O
Visual Identity Design– Selected Projects: Beauty and Wellness
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/40089c7fc47bf1d4b346e69cd90bc8c2805af61a247d299dee00bcf6e27d89ad/CRG-SYTL-15.png" data-mid="227701448" border="0"  src="https://freight.cargo.site/w/1000/i/40089c7fc47bf1d4b346e69cd90bc8c2805af61a247d299dee00bcf6e27d89ad/CRG-SYTL-15.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b4ae3e81747eeccdb647b0f5e0efa66b0ce5791b08866ef5ab09cd5201e84a67/awards-ad.jpg" data-mid="227701470" border="0"  src="https://freight.cargo.site/w/1000/i/b4ae3e81747eeccdb647b0f5e0efa66b0ce5791b08866ef5ab09cd5201e84a67/awards-ad.jpg" /&#62;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Lashify® is the award winning lash system with over half a million customers worldwide and the pioneers of the Underlash™ technique. The foundation of the system includes a patented wand, Gossamer® lash cartridge and micro-flex bond, working together to create the most beautiful lashes in the world. 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Lashify is synonymous with disruption and innovation—holding 750+ utility and design patents and 500+ trademarks worldwide. At our core are transparency, truth in advertising, and creating superior products that empower our clients while making the impossible possible. Launched in 2018, we created a brand new market in the beauty business that did not exist. We invent and design our own lashes, tools, adhesives, and the design systems and language for categorization and education.

	
	LASHIFY® 
Founding Member Creative Director

20216-2019 CASE STUDY
	Brand Positioning
Product Development
Product Design
Product Naming
Brand Voice
Visual Identity&#38;nbsp;
Brand Guidelines
	Packaging System DesignArt DirectionCampaign DirectionBranded PartnershipsRetail and Interior Design

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a56ff3c1e3bf342ac29a421dcf6fbb2b97951475e1579f6ba6265a6af8f906f1/CRG-SYTL-10.png" data-mid="227701409" border="0"  src="https://freight.cargo.site/w/1000/i/a56ff3c1e3bf342ac29a421dcf6fbb2b97951475e1579f6ba6265a6af8f906f1/CRG-SYTL-10.png" /&#62;

&#60;img width="4096" height="2560" width_o="4096" height_o="2560" data-src="https://freight.cargo.site/t/original/i/25a076aa54ca75bbcc017d09fe41a9b056f033d8a8432b9b152ef33170caf7d9/LF_CK_ST_V030.png" data-mid="227701469" border="0"  src="https://freight.cargo.site/w/1000/i/25a076aa54ca75bbcc017d09fe41a9b056f033d8a8432b9b152ef33170caf7d9/LF_CK_ST_V030.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/306e418dd7ddce1a3fe74fc2d4ffc3837059f98b1af662da37f956205d1a8cf0/Spread-1.jpg" data-mid="245329419" border="0"  src="https://freight.cargo.site/w/1000/i/306e418dd7ddce1a3fe74fc2d4ffc3837059f98b1af662da37f956205d1a8cf0/Spread-1.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/9523e1c01b706ede3015e0afd9ff73cf4ccc154573c632740777cc5528e8f61b/Spread-3.jpg" data-mid="245351701" border="0"  src="https://freight.cargo.site/w/1000/i/9523e1c01b706ede3015e0afd9ff73cf4ccc154573c632740777cc5528e8f61b/Spread-3.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/765e590e0528c0a87670c88ba1d4ec05196ef69ffb37c623847d616e8c7f580e/Lashify-guidelines2.jpg" data-mid="227701499" border="0"  src="https://freight.cargo.site/w/1000/i/765e590e0528c0a87670c88ba1d4ec05196ef69ffb37c623847d616e8c7f580e/Lashify-guidelines2.jpg" /&#62;

&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/dbae1d2dcbacdd53b6cd677d8180b2f7f5af96c5591e3a8aab208a0aabbe5195/Site-bw2Lashify-photography.jpg" data-mid="245118032" border="0"  src="https://freight.cargo.site/w/1000/i/dbae1d2dcbacdd53b6cd677d8180b2f7f5af96c5591e3a8aab208a0aabbe5195/Site-bw2Lashify-photography.jpg" /&#62;&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b8c5f4c6370939f4dfac829af9b708c420ab06655f97cd05cd8d03508b5209b9/LASHIFY_IG-POST_SHORT-BROWN.jpg" data-mid="227701427" border="0"  src="https://freight.cargo.site/w/1000/i/b8c5f4c6370939f4dfac829af9b708c420ab06655f97cd05cd8d03508b5209b9/LASHIFY_IG-POST_SHORT-BROWN.jpg" /&#62;
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The Lashify brandmarks, color, motif and materiality encase the products in luxury– 
treating the Gossamer® lash cartridges, bonds, sealers and hand tooled Fuse Control™ wand, like jewlery.


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/47d6b8b566d6d2025ba78a7a229a63c5756e92e6cb97456b3afc3cce650e9b96/Site-Ideal-Size-Half-lashify-eyegrid.jpg" data-mid="245442118" border="0"  src="https://freight.cargo.site/w/1000/i/47d6b8b566d6d2025ba78a7a229a63c5756e92e6cb97456b3afc3cce650e9b96/Site-Ideal-Size-Half-lashify-eyegrid.jpg" /&#62;&#60;img width="2048" height="1412" width_o="2048" height_o="1412" data-src="https://freight.cargo.site/t/original/i/c2df700bf78c135b1025bc4dc05fad6972391051079a9fdb81d63575278d830c/Alt-Spread-2.svg" data-mid="245607015" border="0"  src="https://freight.cargo.site/w/1000/i/c2df700bf78c135b1025bc4dc05fad6972391051079a9fdb81d63575278d830c/Alt-Spread-2.svg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3c7d9a7cd3e694db89c8e8a28547e176633f14d4bb59adc8b19c0b136324387a/cargo_gossamer-1.jpg" data-mid="245613623" border="0"  src="https://freight.cargo.site/w/1000/i/3c7d9a7cd3e694db89c8e8a28547e176633f14d4bb59adc8b19c0b136324387a/cargo_gossamer-1.jpg" /&#62;
The Gossamer® Lash– Classification System&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The Gossamer Lash Classification System is more than a product assortment, it is a structured design language. The foundational styles Amplify, Bold, and Curl established the core vocabulary and each new style expresses a distinct aesthetic. 


At the heart of the cartridge design is a numerical taxonomy. Lash lengths are codified in millimeters, ranging from 8 mm to 20 mm. This system functions as both a technical and visual communication device. The numeric designation becomes a universal shorthand that is instantly legible to both professional artists and consumers, enabling exact customization and predictable outcomes. 


The result is a cohesive identity where product design, packaging, and communication operate as one integrated language that is precise and unmistakably proprietary.


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/df84da64d2658501a4e03478ca02ea2a4c955d21db85fa690ffb326721f7c1b5/cargo_gossamer-2.jpg" data-mid="245616176" border="0"  src="https://freight.cargo.site/w/1000/i/df84da64d2658501a4e03478ca02ea2a4c955d21db85fa690ffb326721f7c1b5/cargo_gossamer-2.jpg" /&#62;The Gossamer®– Lash Map&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The Gossamer application technique grids the eye into defined zones and locations. Custom looks are created by mixing and stacking various lengths and styles. Artists and customers can simply read a lash map, and recreate looks with precision.

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3682022e9ae9b1ab45b2adfa5905a7a89ac42b3b3b98ee906121a451f4a01a15/CRG_SYTL_2.png" data-mid="227701388" border="0"  src="https://freight.cargo.site/w/1000/i/3682022e9ae9b1ab45b2adfa5905a7a89ac42b3b3b98ee906121a451f4a01a15/CRG_SYTL_2.png" /&#62;
&#60;img width="2856" height="3332" width_o="2856" height_o="3332" data-src="https://freight.cargo.site/t/original/i/5054c3424f4f62d56a32f6a8b8f8f042d34938fa32e692edf85fd0dfcd554f33/Lashify-Group-products-On-Black.png" data-mid="227701481" border="0"  src="https://freight.cargo.site/w/1000/i/5054c3424f4f62d56a32f6a8b8f8f042d34938fa32e692edf85fd0dfcd554f33/Lashify-Group-products-On-Black.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/61745c2f63cc4f1f9d6c7927f0505ee9bc5bc63c268c9002c13fd225ed6481be/Lashify-13.png" data-mid="227701398" border="0"  src="https://freight.cargo.site/w/1000/i/61745c2f63cc4f1f9d6c7927f0505ee9bc5bc63c268c9002c13fd225ed6481be/Lashify-13.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/4e4db62629af2d7f7eaaca2abd786c76cae6811bb0a23240bc6d1169ae83d294/Site-bwLashify-photography.jpg" data-mid="245117808" border="0"  src="https://freight.cargo.site/w/1000/i/4e4db62629af2d7f7eaaca2abd786c76cae6811bb0a23240bc6d1169ae83d294/Site-bwLashify-photography.jpg" /&#62;&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/47e76d17e8d9fab76ba49808e4f214735a172edab4bb5fdf7e79c6cf20f1cc00/white-control-kit-editorial-on-black-Hor-0248_1.jpg" data-mid="227701453" border="0"  src="https://freight.cargo.site/w/1000/i/47e76d17e8d9fab76ba49808e4f214735a172edab4bb5fdf7e79c6cf20f1cc00/white-control-kit-editorial-on-black-Hor-0248_1.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/cb854f35191f7d51b30b1fb2845a1f5117d4e7d513f1943c73a6ef9039db1fee/Site-prismatic-shot.jpg" data-mid="245118092" border="0"  src="https://freight.cargo.site/w/1000/i/cb854f35191f7d51b30b1fb2845a1f5117d4e7d513f1943c73a6ef9039db1fee/Site-prismatic-shot.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/bab39b240f900377e62a02ee9257abc6c8f9506efb15406ed74c9ed5187947ba/Site-prismatic-and-kit.jpg" data-mid="245118759" border="0"  src="https://freight.cargo.site/w/1000/i/bab39b240f900377e62a02ee9257abc6c8f9506efb15406ed74c9ed5187947ba/Site-prismatic-and-kit.jpg" /&#62;Product and Packaging Design&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


Material and motif follow strict codes, from specified tooling to substrate selection in order to maintain luxury, quality, and consumer excitement.


&#60;img width="360" height="450" width_o="360" height_o="450" data-src="https://freight.cargo.site/t/original/i/c344e128f618bb1e58e148df88ba65806193832e140c37926c1d5b6d7c8244d3/Product_Spotlight_-_Bondage_short__AdobeCreativeCloudExpress.gif" data-mid="227701418" border="0"  src="https://freight.cargo.site/w/360/i/c344e128f618bb1e58e148df88ba65806193832e140c37926c1d5b6d7c8244d3/Product_Spotlight_-_Bondage_short__AdobeCreativeCloudExpress.gif" /&#62;
&#60;img width="1346" height="2534" width_o="1346" height_o="2534" data-src="https://freight.cargo.site/t/original/i/2b2284369ae511ce0a6c75d96ea43f34680429cec7eae3fc4b1908ca607fc870/Lashify-email-insitudeviceiPhone-2.png" data-mid="227701483" border="0"  src="https://freight.cargo.site/w/1000/i/2b2284369ae511ce0a6c75d96ea43f34680429cec7eae3fc4b1908ca607fc870/Lashify-email-insitudeviceiPhone-2.png" /&#62;


&#60;img width="1367" height="1798" width_o="1367" height_o="1798" data-src="https://freight.cargo.site/t/original/i/e568c62b2a8d7817bee9a88a9925bec99f5671a2eaa2f1e0da11729704f8ef2e/0S7A0486-F-2.png" data-mid="227701402" border="0"  src="https://freight.cargo.site/w/1000/i/e568c62b2a8d7817bee9a88a9925bec99f5671a2eaa2f1e0da11729704f8ef2e/0S7A0486-F-2.png" /&#62;
&#60;img width="180" height="225" width_o="180" height_o="225" data-src="https://freight.cargo.site/t/original/i/fd021665412767950f8c6fe2d8c4b348c04a506aab1807be61675adfad81f976/LASHICURL_FINAL_short_AdobeCreativeCloudExpress.gif" data-mid="227701400" border="0"  src="https://freight.cargo.site/w/180/i/fd021665412767950f8c6fe2d8c4b348c04a506aab1807be61675adfad81f976/LASHICURL_FINAL_short_AdobeCreativeCloudExpress.gif" /&#62;
://syntheluxe.cargo.site/admin/37300973https://syntheluxe.cargo.site/admin/37300973
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/0e5b544290ff0e14406f0e67ba4eab3a2c7743aab230cec44df36c0e1e037bb6/lashify-2.png" data-mid="227701495" border="0"  src="https://freight.cargo.site/w/1000/i/0e5b544290ff0e14406f0e67ba4eab3a2c7743aab230cec44df36c0e1e037bb6/lashify-2.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/100c77efbd6acc277c9fdd4951c0c83b82802e80bd10b839ecb158b427551f88/OO-Emailx4.jpg" data-mid="227701501" border="0"  src="https://freight.cargo.site/w/1000/i/100c77efbd6acc277c9fdd4951c0c83b82802e80bd10b839ecb158b427551f88/OO-Emailx4.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/55d398af2bfb707faf52c1f05a8b464dbaacb4ae2b6c8afb0857a3c3f3bc415a/Lashify-Original-AdV2.jpg" data-mid="227701511" border="0"  src="https://freight.cargo.site/w/1000/i/55d398af2bfb707faf52c1f05a8b464dbaacb4ae2b6c8afb0857a3c3f3bc415a/Lashify-Original-AdV2.jpg" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/72c9c9106b6fe055405234e49381f957e3afdbb48506e5796adbfc37060d4563/Lashify-10.png" data-mid="227701396" border="0"  src="https://freight.cargo.site/w/1000/i/72c9c9106b6fe055405234e49381f957e3afdbb48506e5796adbfc37060d4563/Lashify-10.png" /&#62;Consumer Experience&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The first luxury direct to consumer experience in a DIY lash extension system. Decadence and technology are married to product, education and community.&#38;nbsp; The 2M+ followers and self proclaimed “Lashifiends” across social platforms bring thier attitude and artistry to the genre.


&#60;img width="6326" height="3892" width_o="6326" height_o="3892" data-src="https://freight.cargo.site/t/original/i/79e654639bc9659107ac16e6f693c12ce1d93d447bcc10d542eef360aae07dac/LASHIFY__72_Thompson.jpeg" data-mid="227701403" border="0"  src="https://freight.cargo.site/w/1000/i/79e654639bc9659107ac16e6f693c12ce1d93d447bcc10d542eef360aae07dac/LASHIFY__72_Thompson.jpeg" /&#62;&#60;img width="2848" height="2338" width_o="2848" height_o="2338" data-src="https://freight.cargo.site/t/original/i/d35bee1ed9d1297132152e8b849f15efc8778934376aa3faee4fb7d8aeb7499e/LashifySohoPopUp.jpg" data-mid="227701457" border="0"  src="https://freight.cargo.site/w/1000/i/d35bee1ed9d1297132152e8b849f15efc8778934376aa3faee4fb7d8aeb7499e/LashifySohoPopUp.jpg" /&#62;&#60;img width="4480" height="5823" width_o="4480" height_o="5823" data-src="https://freight.cargo.site/t/original/i/50542d151d83063881034baf4f08c7927ca7ba0ffd8c6f8337c6f5bb963c9681/Pop_Up_2.jpg" data-mid="227701480" border="0"  src="https://freight.cargo.site/w/1000/i/50542d151d83063881034baf4f08c7927ca7ba0ffd8c6f8337c6f5bb963c9681/Pop_Up_2.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/286f9fbbcb2196ff1c7d9a941c2219a394e9837b1055f17721d80be0e00dbcc4/Lashify-pop-up-people.jpg" data-mid="227701510" border="0"  src="https://freight.cargo.site/w/1000/i/286f9fbbcb2196ff1c7d9a941c2219a394e9837b1055f17721d80be0e00dbcc4/Lashify-pop-up-people.jpg" /&#62;

The Lashify Pop-Up, SOHO, New York City


&#60;img width="5859" height="3493" width_o="5859" height_o="3493" data-src="https://freight.cargo.site/t/original/i/0edff0e939a8da7a9dc000dc0446b7ba41c1627d7b812994e93824106361d9ff/LASHIFYbloomingdales.jpg" data-mid="227701468" border="0"  src="https://freight.cargo.site/w/1000/i/0edff0e939a8da7a9dc000dc0446b7ba41c1627d7b812994e93824106361d9ff/LASHIFYbloomingdales.jpg" /&#62;


&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/50333976c2ca570b18bfc2b215d6cf87502e20fcb9d40c98025099ae4a747171/OO-bloomies.png" data-mid="227701492" border="0"  src="https://freight.cargo.site/w/1000/i/50333976c2ca570b18bfc2b215d6cf87502e20fcb9d40c98025099ae4a747171/OO-bloomies.png" /&#62;The Lashify Pop-Up, Bloomingdales, New York City


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9c9385d35747d727b6e8a6c8691c29585e5a7aa501d2de1b9b52d798b96df4c8/CRG_SYTL-11.png" data-mid="227701430" border="0"  src="https://freight.cargo.site/w/1000/i/9c9385d35747d727b6e8a6c8691c29585e5a7aa501d2de1b9b52d798b96df4c8/CRG_SYTL-11.png" /&#62;&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/54aab1640723d314fbf2a84c72e11263f25198883d1de6c24cc675c95d5384e8/Gifts-38074-K.jpg" data-mid="227701443" border="0"  src="https://freight.cargo.site/w/1000/i/54aab1640723d314fbf2a84c72e11263f25198883d1de6c24cc675c95d5384e8/Gifts-38074-K.jpg" /&#62;


&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/25c725e878fd327429bb3e59c748b5902f873f2fec5d2f3d0081dd0c09ac8556/LASHIFY_IDENT_002__1__AdobeCreativeCloudExpress.gif" data-mid="227701413" border="0"  src="https://freight.cargo.site/w/640/i/25c725e878fd327429bb3e59c748b5902f873f2fec5d2f3d0081dd0c09ac8556/LASHIFY_IDENT_002__1__AdobeCreativeCloudExpress.gif" /&#62;

	CREDITSPhotography / Video: Justin Joyner, Beau Nelson, Brad Lansil, Sasha DasaroMakeup: @matinmakeup
Hair: Sean Goddard
Motion: Joe Wright

	
</description>
		
	</item>
		
		
	<item>
		<title>View Project② → Lashify® Brand Evolution</title>
				
		<link>https://syntheluxe.com/View-Project-Lashify-Brand-Evolution</link>

		<pubDate>Wed, 05 Mar 2025 15:45:49 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-Lashify-Brand-Evolution</guid>

		<description>S Y N T H E L U X E&#38;nbsp; S T U D I O
Visual Identity Design– Selected Projects: Beauty and Wellness&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7508d62e6d1db564015dbc49d795eb9f0a89c4e75a9079d464489ec97fbf02b2/CRG-SYTL-27.png" data-mid="227701530" border="0"  src="https://freight.cargo.site/w/1000/i/7508d62e6d1db564015dbc49d795eb9f0a89c4e75a9079d464489ec97fbf02b2/CRG-SYTL-27.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/941e47853fdceacaafd86d0a9d6e2b38713f1fbb474cd3f5111ef962a70004d3/wandcolors-set.jpg" data-mid="245139723" border="0"  src="https://freight.cargo.site/w/1000/i/941e47853fdceacaafd86d0a9d6e2b38713f1fbb474cd3f5111ef962a70004d3/wandcolors-set.jpg" /&#62;
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; With lightning fast success and global expansion of the patented DIY lash extension system, the Lashify® visual identity expands by evolving the established brand language.The restructured design system for product packaging and brand messaging introduces a robust new typographic system, saturated oil-slick color palette, and dichroic materials.Special attention is paid to Lashify’s IP,&#38;nbsp; terminology and technology in the design of marketing materials and&#38;nbsp; innovation, like Lashify® A-Eye™– your AI lash identifier and customized prescription engine.


	LASHIFY® 
Founding Member Creative Director

2024+ CASE STUDY
	Visual Identity EvolutionBrand Guidelines
	Packaging System DesignRetail and Interior Design


&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/f74b700d90905acf87d50922cedb9e45ba38da55647bc82857551377b9385d1b/Lashify-Labsl-Guidelines-x9black.jpg" data-mid="227701576" border="0"  src="https://freight.cargo.site/w/1000/i/f74b700d90905acf87d50922cedb9e45ba38da55647bc82857551377b9385d1b/Lashify-Labsl-Guidelines-x9black.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/944787bfafc8f95286a4874b89feaaaa74f5a415901076b34ed763b2c39e1c9f/OO-Lashify-Refresh-3.png" data-mid="227701550" border="0"  src="https://freight.cargo.site/w/1000/i/944787bfafc8f95286a4874b89feaaaa74f5a415901076b34ed763b2c39e1c9f/OO-Lashify-Refresh-3.png" /&#62;&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/26be35b8b2badfbcf557e4aecda0e3b85622fa68ca8133167a64209ac5fcf0ae/LASHIFY_Advertising-Looks-refresh-2.png" data-mid="227701523" border="0"  src="https://freight.cargo.site/w/1000/i/26be35b8b2badfbcf557e4aecda0e3b85622fa68ca8133167a64209ac5fcf0ae/LASHIFY_Advertising-Looks-refresh-2.png" /&#62;


&#60;img width="2539" height="1654" width_o="2539" height_o="1654" data-src="https://freight.cargo.site/t/original/i/046b8cca8ad2fa49a023f299e32d3dab95c0c3b83a40a453ff666a54d11241aa/LashifyCatalogue5.5x8.5V17_18.jpg" data-mid="227701540" border="0"  src="https://freight.cargo.site/w/1000/i/046b8cca8ad2fa49a023f299e32d3dab95c0c3b83a40a453ff666a54d11241aa/LashifyCatalogue5.5x8.5V17_18.jpg" /&#62;
&#60;img width="2539" height="1654" width_o="2539" height_o="1654" data-src="https://freight.cargo.site/t/original/i/496fc2a42eb18489e8d2d7c8121b44356addb3cd8d2e3353641760c784d4c118/LashifyCatalogue5.5x8.5V17_19.jpg" data-mid="227701541" border="0"  src="https://freight.cargo.site/w/1000/i/496fc2a42eb18489e8d2d7c8121b44356addb3cd8d2e3353641760c784d4c118/LashifyCatalogue5.5x8.5V17_19.jpg" /&#62;

	
&#60;img width="270" height="338" width_o="270" height_o="338" data-src="https://freight.cargo.site/t/original/i/6fbc87aba0201ced339267c9c53cf72e7f9b34041ab1ff6258593a765c64029e/small_Vault_Teaser_V3_AdobeCreativeCloudExpress.gif" data-mid="227701515" border="0"  src="https://freight.cargo.site/w/270/i/6fbc87aba0201ced339267c9c53cf72e7f9b34041ab1ff6258593a765c64029e/small_Vault_Teaser_V3_AdobeCreativeCloudExpress.gif" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c4f1898dcd7049c5906c9ef7cb58ffeb099ee5291e95beddb01e846a5c7c75b1/LASHIFY_CRG-45-5.png" data-mid="227701519" border="0"  src="https://freight.cargo.site/w/1000/i/c4f1898dcd7049c5906c9ef7cb58ffeb099ee5291e95beddb01e846a5c7c75b1/LASHIFY_CRG-45-5.png" /&#62;
&#60;img width="360" height="450" width_o="360" height_o="450" data-src="https://freight.cargo.site/t/original/i/3e9dd4f221b6d9e37576f729495b9c75fa52a2eb094265652579077a25ce57ba/Sapphire_Wand_Shorty_Kit_AdobeCreativeCloudExpress.gif" data-mid="227701525" border="0"  src="https://freight.cargo.site/w/360/i/3e9dd4f221b6d9e37576f729495b9c75fa52a2eb094265652579077a25ce57ba/Sapphire_Wand_Shorty_Kit_AdobeCreativeCloudExpress.gif" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5812c5ee6006a4da57e0237469da0d5b5217eb04cc7a3ee46cbfb35ed46d0c51/CRG-SYTL-28.png" data-mid="227701531" border="0"  src="https://freight.cargo.site/w/1000/i/5812c5ee6006a4da57e0237469da0d5b5217eb04cc7a3ee46cbfb35ed46d0c51/CRG-SYTL-28.png" /&#62;
&#60;img width="1346" height="2534" width_o="1346" height_o="2534" data-src="https://freight.cargo.site/t/original/i/4eaa23eb1981e3bf7a2412f76e787b545c05ecae5a3f2cf91e9c0430ab47d10d/7refresh-insitudeviceiPhone.png" data-mid="227701551" border="0"  src="https://freight.cargo.site/w/1000/i/4eaa23eb1981e3bf7a2412f76e787b545c05ecae5a3f2cf91e9c0430ab47d10d/7refresh-insitudeviceiPhone.png" /&#62;
&#60;img width="1346" height="2534" width_o="1346" height_o="2534" data-src="https://freight.cargo.site/t/original/i/a9b5142cbc4c5090a294be64b5720bd30c64c877042313f78f5d82b7f5b10449/4refresh-insitudeviceiPhone.png" data-mid="227701544" border="0"  src="https://freight.cargo.site/w/1000/i/a9b5142cbc4c5090a294be64b5720bd30c64c877042313f78f5d82b7f5b10449/4refresh-insitudeviceiPhone.png" /&#62;
&#60;img width="1346" height="2534" width_o="1346" height_o="2534" data-src="https://freight.cargo.site/t/original/i/5a3a5496e8421566e70b658b3dbf836942b9eb39765e9b28177b02a11cf1cd1f/1refresh-insitudeviceiPhone.png" data-mid="227701542" border="0"  src="https://freight.cargo.site/w/1000/i/5a3a5496e8421566e70b658b3dbf836942b9eb39765e9b28177b02a11cf1cd1f/1refresh-insitudeviceiPhone.png" /&#62;
Typography&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Lashify’s expanding proprietary trademarks and consumer-facing language is articulated through a new&#38;nbsp; typographic system amplifying Lashify’s voice across packaging, digital interfaces, and content. At its core is Graphik, the contemporary grotesque designed by Christian Schwartz. Chosen for its precision and versatility, Graphik is robust, with nine weights and eight widths&#38;nbsp;allowing the brand to move from bold statements to informational hierarchy. 
Supporting the primary system is Starlight Drive, used as a secondary typeface to introduce expressive contrast and a conversational tone.&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/adc4227907f19793958b12f02270a7eaa0fbc82f794a66bd909269d286eac974/Lashify-Packaging-Refresh2.jpg" data-mid="228216646" border="0"  src="https://freight.cargo.site/w/1000/i/adc4227907f19793958b12f02270a7eaa0fbc82f794a66bd909269d286eac974/Lashify-Packaging-Refresh2.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/71d613822590700367cfba9adfe547689ef1264551cc42e6115845c4d8972d35/cushion-wand-spread.jpg" data-mid="245411146" border="0"  src="https://freight.cargo.site/w/1000/i/71d613822590700367cfba9adfe547689ef1264551cc42e6115845c4d8972d35/cushion-wand-spread.jpg" /&#62;


&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/2511f5763535d4d84ed483fb9b2c3735f138b9bf59f2c503da673e59441a59d9/Site-set-2.jpg" data-mid="245138064" border="0"  src="https://freight.cargo.site/w/1000/i/2511f5763535d4d84ed483fb9b2c3735f138b9bf59f2c503da673e59441a59d9/Site-set-2.jpg" /&#62;&#60;img width="3840" height="2552" width_o="3840" height_o="2552" data-src="https://freight.cargo.site/t/original/i/440c2368a0a862b51506ba2979d42ebef5c4f91110064cc881c14dffe6387f4c/Lashify-Holiday-2556.jpg" data-mid="227701535" border="0"  src="https://freight.cargo.site/w/1000/i/440c2368a0a862b51506ba2979d42ebef5c4f91110064cc881c14dffe6387f4c/Lashify-Holiday-2556.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/919eca4f0c16b9334db65ad35c8604fae838192e1033c4175bffbc745ad17710/holiday-set.png" data-mid="227701532" border="0"  src="https://freight.cargo.site/w/1000/i/919eca4f0c16b9334db65ad35c8604fae838192e1033c4175bffbc745ad17710/holiday-set.png" /&#62;
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/346e17450cb615c7ad9cb67d8bf42ea1ed54915a02ae942bf5b8a908a4bc9dfb/SYNTHLX-lashify-2.jpg" data-mid="227701571" border="0"  src="https://freight.cargo.site/w/1000/i/346e17450cb615c7ad9cb67d8bf42ea1ed54915a02ae942bf5b8a908a4bc9dfb/SYNTHLX-lashify-2.jpg" /&#62;


The Packaging System Evolution&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; A SKU wide refinement of product naming rules and design system. The new typography brings clarity to the expansion of new products and categories, and to the evolution of updated formulas, trademarks and regulated packaging details.
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/c232e209562e506b064bba09cc9318bb72aa330cedfb3e8a4ecfbbed64e6e859/Lashify-dichroic.jpg" data-mid="227701575" border="0"  src="https://freight.cargo.site/w/1000/i/c232e209562e506b064bba09cc9318bb72aa330cedfb3e8a4ecfbbed64e6e859/Lashify-dichroic.jpg" /&#62;&#60;img width="3840" height="2369" width_o="3840" height_o="2369" data-src="https://freight.cargo.site/t/original/i/6665119325f89f33da0780b261dbb8f143f6381c94e269f35c524125b5a95663/I-Line8-5034.jpg" data-mid="227701533" border="0"  src="https://freight.cargo.site/w/1000/i/6665119325f89f33da0780b261dbb8f143f6381c94e269f35c524125b5a95663/I-Line8-5034.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/23a960eac3d5f3c2011db09651824fee768f6d00c1d38a57f1fe86d0d6bdf881/SYNTHLX-15.png" data-mid="228429807" border="0"  src="https://freight.cargo.site/w/1000/i/23a960eac3d5f3c2011db09651824fee768f6d00c1d38a57f1fe86d0d6bdf881/SYNTHLX-15.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/a73a807986c38f62da442c853c405ef1e0d906ff022eff5a7664ba5cc3acb482/SYNTHLX-Lashify-refresh-10.jpg" data-mid="227701572" border="0"  src="https://freight.cargo.site/w/1000/i/a73a807986c38f62da442c853c405ef1e0d906ff022eff5a7664ba5cc3acb482/SYNTHLX-Lashify-refresh-10.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/045d68652934e3802fd4d2f389d6484e422586115d8379d1d726bf0703d9c8fc/vault-.jpg" data-mid="245140918" border="0"  src="https://freight.cargo.site/w/1000/i/045d68652934e3802fd4d2f389d6484e422586115d8379d1d726bf0703d9c8fc/vault-.jpg" /&#62;Color Palette and Material&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
A shift in the brand palette to a Holographic range of hues, are applied to new products and packaging. Metalized hues, chrome and holographic ink are juxtaposed with soft touch, neoprene and velvet flocked Lashify black.
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/e1300319b8c7818e244b1a87220b9f8f098c7ef7cb9b1b62ec6603a856907f03/SYNTHLX-lashify-13.png" data-mid="228367293" border="0"  src="https://freight.cargo.site/w/1000/i/e1300319b8c7818e244b1a87220b9f8f098c7ef7cb9b1b62ec6603a856907f03/SYNTHLX-lashify-13.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/b7db64ff4e70addaa1f713da30e8500ec06cdd4feb7f2ff464b193bd83a6b9dd/SYNTHLX-Lashify-refresh-8.png" data-mid="227701556" border="0"  src="https://freight.cargo.site/w/1000/i/b7db64ff4e70addaa1f713da30e8500ec06cdd4feb7f2ff464b193bd83a6b9dd/SYNTHLX-Lashify-refresh-8.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/e5fa8158a90d713b33d8ae8396703fb761b69587ddae606166b8752a8c986d2d/Lashify-monogram-palette-comp.jpg" data-mid="227701577" border="0"  src="https://freight.cargo.site/w/1000/i/e5fa8158a90d713b33d8ae8396703fb761b69587ddae606166b8752a8c986d2d/Lashify-monogram-palette-comp.jpg" /&#62;
	The Monogram Collection&#38;nbsp; &#38;nbsp; The “Lashify Lock” logomark acts as an graphic identifier for products outside of the Gossamer® product category.


&#60;img width="3300" height="1879" width_o="3300" height_o="1879" data-src="https://freight.cargo.site/t/original/i/f83f53db498d7accc21ef038492ff787d6817988e0261acdd5260f94a88684cf/AEye3-copy-2.jpg" data-mid="228214757" border="0"  src="https://freight.cargo.site/w/1000/i/f83f53db498d7accc21ef038492ff787d6817988e0261acdd5260f94a88684cf/AEye3-copy-2.jpg" /&#62;


&#60;img width="3300" height="1878" width_o="3300" height_o="1878" data-src="https://freight.cargo.site/t/original/i/8f04450c3c0e2c4898595c576d8efeea311a075d5868c06f949320e667eca598/AEye3-copy-1.jpg" data-mid="228214758" border="0"  src="https://freight.cargo.site/w/1000/i/8f04450c3c0e2c4898595c576d8efeea311a075d5868c06f949320e667eca598/AEye3-copy-1.jpg" /&#62;


	Lashify® A-Eye&#38;nbsp;&#38;nbsp; &#38;nbsp; 


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The next evolution in the Language of Lashes—a biometric virtual try-on experience that transforms how you discover and shop Gossamer® lashes. Using advanced facial recognition and real-time camera analysis, Lashify A-Eye maps the unique geometry of your eye.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
 

This biometric data is interpreted by AI, which analyzes eye shape and generates lash map suggestions designed to enhance ones natural features. The system simulates Gossamer styles on your face, allowing you to see each lash look before purchase.&#38;nbsp;


With A-Eye, technology meets artistry letting AI do the mapping, styling, and selection to deliver a personalized shopping experience.


&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/8274e53e3a2f8a23eca02fd94c3450ca9213eaca51840555c7dc103c6d676e6b/Melrose-Store-selects-1.png" data-mid="227701561" border="0"  src="https://freight.cargo.site/w/1000/i/8274e53e3a2f8a23eca02fd94c3450ca9213eaca51840555c7dc103c6d676e6b/Melrose-Store-selects-1.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/086d7c08c4c2e8ca411de579f2f95cea1398e108532660c718fbfc3531fd6d56/melrose-spread.jpg" data-mid="245411145" border="0"  src="https://freight.cargo.site/w/1000/i/086d7c08c4c2e8ca411de579f2f95cea1398e108532660c718fbfc3531fd6d56/melrose-spread.jpg" /&#62;
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/70584d2bf59f240677465d5606822852f687112a25a75dafad79423fc4ff7c58/Melrose-Store-selects3.png" data-mid="227701564" border="0"  src="https://freight.cargo.site/w/1000/i/70584d2bf59f240677465d5606822852f687112a25a75dafad79423fc4ff7c58/Melrose-Store-selects3.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/6b8e520ae90d97ee34ef9a4d4464ee029ae57d4b894495f037589a22c06d8935/Melrose-Store-selects4.png" data-mid="227701563" border="0"  src="https://freight.cargo.site/w/1000/i/6b8e520ae90d97ee34ef9a4d4464ee029ae57d4b894495f037589a22c06d8935/Melrose-Store-selects4.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/f6ced3f51a10621969dffdd66a90ff98efdaaa33245c6deb15c9d789f688cfdc/Melrose-Store-selects2.png" data-mid="227701560" border="0"  src="https://freight.cargo.site/w/1000/i/f6ced3f51a10621969dffdd66a90ff98efdaaa33245c6deb15c9d789f688cfdc/Melrose-Store-selects2.png" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/0caab78630e0a7b36d4e434f98b682ae938660debd38d346b6743273f8760d70/Melrose-Store-selects5.png" data-mid="227701557" border="0"  src="https://freight.cargo.site/w/1000/i/0caab78630e0a7b36d4e434f98b682ae938660debd38d346b6743273f8760d70/Melrose-Store-selects5.png" /&#62;The Lashify Boutique
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
8428 Melrose Place, Los Angeles CA. The Lashify flagship location and retail experience on an iconic street.&#38;nbsp;


Designed as both a retail environment and experiential studio, guests can explore the Lashify system through product discovery and expert guidance in lash mapping and application.


	CREDITSPhotography / Video: Justin Joyner, Beau Nelson, Brad Lansil, Sasha DasaroMakeup: @matinmakeup
Architect: Craig Maldanado


</description>
		
	</item>
		
		
	<item>
		<title>View Project③ → Isamaya X Lashify®</title>
				
		<link>https://syntheluxe.com/View-Project-Isamaya-X-Lashify</link>

		<pubDate>Wed, 05 Mar 2025 15:45:55 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-Isamaya-X-Lashify</guid>

		<description>S Y N T H E L U X E&#38;nbsp; S T U D I O
Visual Identity Design– Selected Projects: Beauty and Wellness

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5fe70704dc8b31fc597bdff76e7e70b9171291c2203036af519dd596741fa0c5/Isamaya-packaging1.jpg" data-mid="248050933" border="0"  src="https://freight.cargo.site/w/1000/i/5fe70704dc8b31fc597bdff76e7e70b9171291c2203036af519dd596741fa0c5/Isamaya-packaging1.jpg" /&#62;

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Limited-edition collaboration: The Isamaya x Lashify® Control Kit® and exclusive Gossamer® styles. This exclusive collection showcases the vision of MUA Isamaya Ffrench and Sahara Lotti.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Two Gossamer styles, two distinct effects: EDGE creates a soft, winged lift; EDGE X intensifies with a bold, eyeliner-like finish. The Cushion Wand™ is an exquisitely handcrafted tool combining the precision of the original Fuse Control® Wand with the weight, artistry, and elegance of a sculptural piece of jewelry made from Japanese stainless steel. The packaging seemlessly melds strict EU requirements with Isamaya and Lashify brand codes and guidelines.

	LASHIFY® 
2024
	Packaging Design
	
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/4d6b63de2656436b475bcbe86651ff024493636684478980a6e23681afd33406/Isamaya-packaging2.jpg" data-mid="248050959" border="0"  src="https://freight.cargo.site/w/1000/i/4d6b63de2656436b475bcbe86651ff024493636684478980a6e23681afd33406/Isamaya-packaging2.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fcea7196da821ccfd5d4f6591fd643d84328cc616b912ef3ba56bba7e6c317f6/Isamaya-packaging4.jpg" data-mid="248050982" border="0"  src="https://freight.cargo.site/w/1000/i/fcea7196da821ccfd5d4f6591fd643d84328cc616b912ef3ba56bba7e6c317f6/Isamaya-packaging4.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/46e2b5f89ae32f88c5212599e58f3c54d72cb96cc26737865fe919a4a8074c7f/Isamaya-packaging3.jpg" data-mid="248050976" border="0"  src="https://freight.cargo.site/w/1000/i/46e2b5f89ae32f88c5212599e58f3c54d72cb96cc26737865fe919a4a8074c7f/Isamaya-packaging3.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/58a5ebdd7648fad1e237b7f2f08f8d4dfb6b08a7068e15f9635a3579bbcba5b8/isamayainphone.jpg" data-mid="245661656" border="0"  src="https://freight.cargo.site/w/1000/i/58a5ebdd7648fad1e237b7f2f08f8d4dfb6b08a7068e15f9635a3579bbcba5b8/isamayainphone.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; To celebrate the launch, a series of influencer events, meet-and-greets, and press previews helped introduce the Lashify DIY system to the UK market. London’s top beauty influencers and tastemakers came out to experience the Lashify system with personalized lash applications and tutorials, at the newly appointed Lashify counter  in the Selfridges Beauty Workshop, London.

	
	CREDITSPhotography / Video: Beau Nelson, Brad Lansil,Makeup: @isamayaffrench
Selfridges Beauty Counter: Etchelfridges Beauty Counter: Etch

</description>
		
	</item>
		
		
	<item>
		<title>View Project ④ → The Stax™ Gossamer® </title>
				
		<link>https://syntheluxe.com/View-Project-The-Stax-Gossamer</link>

		<pubDate>Wed, 05 Mar 2025 15:45:58 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-The-Stax-Gossamer</guid>

		<description>S Y N T H E L U X E&#38;nbsp; S T U D I O
Visual Identity Design– Selected Projects: Beauty and Wellness
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/972ea63d68a749e75c4e731d84fe6b6e6bd9126e0c6e9472a7a9182359d1f2e1/STAX-0174-1.jpg" data-mid="227701594" border="0"  src="https://freight.cargo.site/w/1000/i/972ea63d68a749e75c4e731d84fe6b6e6bd9126e0c6e9472a7a9182359d1f2e1/STAX-0174-1.jpg" /&#62;&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b807c553844f41b7acf977233c5a5cd4cacc3299f934be322d4f0fac3dd5ab72/SSTX-16-10603-K.jpg" data-mid="244392285" border="0"  src="https://freight.cargo.site/w/1000/i/b807c553844f41b7acf977233c5a5cd4cacc3299f934be322d4f0fac3dd5ab72/SSTX-16-10603-K.jpg" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The Gossamer "Stacking" lash, designed&#38;nbsp; to create any lash look imaginable. Cherry Spike STAX™ Gossamer® / Cherry Wing STAX Gossamer®


	LASHIFY® 2023
	Visual IdentityPackaging System Design
	&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/9e76b444b8055c2bf108bf1864f9a4b1af250f595b9f6c46702963f1c23e0304/staxinphonesjpg.jpg" data-mid="245411259" border="0"  src="https://freight.cargo.site/w/1000/i/9e76b444b8055c2bf108bf1864f9a4b1af250f595b9f6c46702963f1c23e0304/staxinphonesjpg.jpg" /&#62;


	LASHIFY® 2023


</description>
		
	</item>
		
		
	<item>
		<title>View Project ⑤ →  Lashify® X Senegence</title>
				
		<link>https://syntheluxe.com/View-Project-Lashify-X-Senegence</link>

		<pubDate>Wed, 05 Mar 2025 15:46:02 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-Lashify-X-Senegence</guid>

		<description>&#38;nbsp;S Y N T H E L U X E&#38;nbsp; S T U D I O


Visual Identity Design– Selected Projects: Wellness and Beauty&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/0a1aae1a018b04e57daf20aa5f7326bdf0755bd992fbd87bc928574b0b801b3b/senegencerender.jpg" data-mid="245407508" border="0"  src="https://freight.cargo.site/w/1000/i/0a1aae1a018b04e57daf20aa5f7326bdf0755bd992fbd87bc928574b0b801b3b/senegencerender.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Limited-edition collaboration: The Senegence x Lashify® Bloom Box and exclusive Gossamer® style, Plumeria. Senegence, a full line of clean, high-performance skincare and cosmetics introduces Lashify’s DIY lash extension system to global consumers.


	LASHIFY® 2023
	Product Naming
Visual Identity

	Packaging System Design&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/9fec6e9a30a20ea08ef580560b30b648b87da77c9b4ae37f031473343fbc386a/Senegence-L32.png" data-mid="227701612" border="0"  src="https://freight.cargo.site/w/1000/i/9fec6e9a30a20ea08ef580560b30b648b87da77c9b4ae37f031473343fbc386a/Senegence-L32.png" /&#62;&#60;img width="8533" height="5883" width_o="8533" height_o="5883" data-src="https://freight.cargo.site/t/original/i/2b4ac5df57dddc7abb8285dd821891819f5fef4c256261619f67a2491f29c944/Alt-Spread.jpg" data-mid="245406938" border="0"  src="https://freight.cargo.site/w/1000/i/2b4ac5df57dddc7abb8285dd821891819f5fef4c256261619f67a2491f29c944/Alt-Spread.jpg" /&#62;&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/8ea7594e6ca25e8e9f23586054e94f3858ba0c12d19def42e5cadeb193c022e6/Senegence-L33.png" data-mid="227701614" border="0"  src="https://freight.cargo.site/w/1000/i/8ea7594e6ca25e8e9f23586054e94f3858ba0c12d19def42e5cadeb193c022e6/Senegence-L33.png" /&#62;
	LASHIFY® 2023


</description>
		
	</item>
		
		
	<item>
		<title>View Project ⑥ → X by Lashify®</title>
				
		<link>https://syntheluxe.com/View-Project-X-by-Lashify</link>

		<pubDate>Wed, 05 Mar 2025 15:46:04 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-X-by-Lashify</guid>

		<description>S Y N T H E L U X E&#38;nbsp; S T U D I O


Visual Identity Design– Selected Projects: Beauty and Wellness

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e6477aa5ee388edb7e6808fc13d5ee33f481d3d2253ee7c82c22ac90823e8691/CRG-SYTL-16.png" data-mid="227701647" border="0"  src="https://freight.cargo.site/w/1000/i/e6477aa5ee388edb7e6808fc13d5ee33f481d3d2253ee7c82c22ac90823e8691/CRG-SYTL-16.png" /&#62;

	
	X by Lashify® &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
A simple and accessible entry point kit for the Lashify® system. The X by Lashify Kit provides a easy wear option, using the Lashify system and the Underlash™ technique. Focused on experimentation and having fun with your lash look, X by Lashify is here for a good time– not a long time.
X by LASHIFY®
Founding MemberCreative Director2020


	Copywriting
Packaging Design


	Art Direction

&#60;img width="1440" height="809" width_o="1440" height_o="809" data-src="https://freight.cargo.site/t/original/i/14dfc5251a41a713b54421d046043b2eea0091b9ff1f4e40460a6bd81b3e11fd/Hannah-Application-Stills-GIF_1.gif" data-mid="227701629" border="0"  src="https://freight.cargo.site/w/1000/i/14dfc5251a41a713b54421d046043b2eea0091b9ff1f4e40460a6bd81b3e11fd/Hannah-Application-Stills-GIF_1.gif" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ec9230ec0cb211ab7df983f9ce6a2bcc63862e81ddf79dd13fefc37baddc4f61/Lashify-XBL-Cargo-1.png" data-mid="227701634" border="0"  src="https://freight.cargo.site/w/1000/i/ec9230ec0cb211ab7df983f9ce6a2bcc63862e81ddf79dd13fefc37baddc4f61/Lashify-XBL-Cargo-1.png" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/346c52ae0784e3691082f4af1a0182ca61909d925953a4ac9a1c9c2f41ef284c/xboyxgirl_AdobeCreativeCloudExpress.gif" data-mid="227701653" border="0"  src="https://freight.cargo.site/w/640/i/346c52ae0784e3691082f4af1a0182ca61909d925953a4ac9a1c9c2f41ef284c/xboyxgirl_AdobeCreativeCloudExpress.gif" /&#62;
&#60;img width="3840" height="3073" width_o="3840" height_o="3073" data-src="https://freight.cargo.site/t/original/i/dffd982cb8f26db202cbfd7fa3b9b320a01eed139a73387f151ec304c60e41db/XbL_Pink-Many_9923-1.jpg" data-mid="227701641" border="0"  src="https://freight.cargo.site/w/1000/i/dffd982cb8f26db202cbfd7fa3b9b320a01eed139a73387f151ec304c60e41db/XbL_Pink-Many_9923-1.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ed96e22a35afcd7584f48c9826111a3fa065b3ecb0ddd2d1c4389d43f412f945/CRG-SYNTL-24.png" data-mid="227701646" border="0"  src="https://freight.cargo.site/w/1000/i/ed96e22a35afcd7584f48c9826111a3fa065b3ecb0ddd2d1c4389d43f412f945/CRG-SYNTL-24.png" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bf7bd7eb82a97f8ea905557d58bff8e7de34a983f1ff45d99ac2edfa400d7631/CRG-SYNTL-28.png" data-mid="227701649" border="0"  src="https://freight.cargo.site/w/1000/i/bf7bd7eb82a97f8ea905557d58bff8e7de34a983f1ff45d99ac2edfa400d7631/CRG-SYNTL-28.png" /&#62;
&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/3aebead5bb7a007108aa02645536dda65522260f132f6bbfa3c0ae2a4e1e5f5e/XBL-Emailx4.jpg" data-mid="227701658" border="0"  src="https://freight.cargo.site/w/1000/i/3aebead5bb7a007108aa02645536dda65522260f132f6bbfa3c0ae2a4e1e5f5e/XBL-Emailx4.jpg" /&#62;

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/20b1d54a68ff3f16a9dffb073ee76615fdcc2a0ff92b8edbbe8f5b3d8260bd8e/--CRG-SYNTL-29.png" data-mid="227701650" border="0"  src="https://freight.cargo.site/w/1000/i/20b1d54a68ff3f16a9dffb073ee76615fdcc2a0ff92b8edbbe8f5b3d8260bd8e/--CRG-SYNTL-29.png" /&#62;

&#60;img width="2022" height="2559" width_o="2022" height_o="2559" data-src="https://freight.cargo.site/t/original/i/3cc6b8ddac6716da049763710987fc9dfee2d0ee79a6a6e9af78227b34d641b0/LASHIFY-XBL_Hero-6.jpg" data-mid="227701642" border="0"  src="https://freight.cargo.site/w/1000/i/3cc6b8ddac6716da049763710987fc9dfee2d0ee79a6a6e9af78227b34d641b0/LASHIFY-XBL_Hero-6.jpg" /&#62;

&#60;img width="2022" height="2559" width_o="2022" height_o="2559" data-src="https://freight.cargo.site/t/original/i/80dcfe526111e7cac109c1bae35ae3cbfe9e3ba3807bdd3faea15550f848c483/LASHIFY-XBL_Hero-5.jpg" data-mid="227701637" border="0"  src="https://freight.cargo.site/w/1000/i/80dcfe526111e7cac109c1bae35ae3cbfe9e3ba3807bdd3faea15550f848c483/LASHIFY-XBL_Hero-5.jpg" /&#62;

&#60;img width="2048" height="2917" width_o="2048" height_o="2917" data-src="https://freight.cargo.site/t/original/i/a8842fc177999db0255fd8688a1c3df78d6d8e8626c83a69994e53e1ecfaf754/Yerim-1B.jpg" data-mid="227701638" border="0"  src="https://freight.cargo.site/w/1000/i/a8842fc177999db0255fd8688a1c3df78d6d8e8626c83a69994e53e1ecfaf754/Yerim-1B.jpg" /&#62;


&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/633c12472aaae833ec148d2162c4b87e39f617db5ac64a8051082b22f7a4e2db/X_RADIATE_GLOW_AdobeCreativeCloudExpress.gif" data-mid="227701631" border="0"  src="https://freight.cargo.site/w/540/i/633c12472aaae833ec148d2162c4b87e39f617db5ac64a8051082b22f7a4e2db/X_RADIATE_GLOW_AdobeCreativeCloudExpress.gif" /&#62;


	CREDITSPhotography / Video: Justin Joyner, Beau Nelson, Brad LansilMakeup: @matinmakeup
Hair: Sean Goddard
Motion: Joe Wright


</description>
		
	</item>
		
		
	<item>
		<title>View Project ⑦ →  Lashify Labs</title>
				
		<link>https://syntheluxe.com/View-Project-Lashify-Labs</link>

		<pubDate>Wed, 05 Mar 2025 15:46:06 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-Lashify-Labs</guid>

		<description>S Y N T H E L U X E&#38;nbsp; S T U D I O


Visual Identity Design– Selected Projects: Beauty and Wellness


&#60;img width="5867" height="8029" width_o="5867" height_o="8029" data-src="https://freight.cargo.site/t/original/i/b4c0592d58c1d0004b19379e9742e5d9ca28347c787e8c0b09c183a661c44a90/14lH-01.jpg" data-mid="247487198" border="0"  src="https://freight.cargo.site/w/1000/i/b4c0592d58c1d0004b19379e9742e5d9ca28347c787e8c0b09c183a661c44a90/14lH-01.jpg" /&#62;
&#60;img width="5867" height="8029" width_o="5867" height_o="8029" data-src="https://freight.cargo.site/t/original/i/72a26cae00494927dde07a1ed6be687433d601e9fb1eab2395ebf0986196a3cb/15llH.jpg" data-mid="247487191" border="0"  src="https://freight.cargo.site/w/1000/i/72a26cae00494927dde07a1ed6be687433d601e9fb1eab2395ebf0986196a3cb/15llH.jpg" /&#62;
The Beauty Think Tank™&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; As the Beauty Think Tank™, LashifyLabs serves as a hub where creativity, technology, and vision converge. We develop and source the most innovative products with super limited edition drops to unleash the future and fun of beauty. “LashifyLabs invites beauty enthusiasts, industry professionals, and customers to collaborate on shaping the future of beauty.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Whether through brainstorming sessions, research initiatives, or experimentation with new formulations, we welcome creators who share our passion for innovation to join us in the Lab.
LASHIFYLABSFounding Member Creative Director

2023
	Brand PositioningProduct DevelopmentProduct DesignVisual Identity Brand Guidelines
	Packaging System DesignArt Direction
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/6b497443973124ab7ed2f0fcf8abebd4346dd0e20e2dcd7270eb2734f61316c3/6-llH.jpg" data-mid="247341109" border="0"  src="https://freight.cargo.site/w/1000/i/6b497443973124ab7ed2f0fcf8abebd4346dd0e20e2dcd7270eb2734f61316c3/6-llH.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/b1f63685d07bb8fab79979b3a272f5a1b8a0a46d435c50a38d6114fa65069363/16-llH.jpg" data-mid="247487255" border="0"  src="https://freight.cargo.site/w/1000/i/b1f63685d07bb8fab79979b3a272f5a1b8a0a46d435c50a38d6114fa65069363/16-llH.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/211ca6aa034315b069a1c0f1512f677bd25969a12a93db9ea94745283dfaf1a2/11-llH.png" data-mid="247344624" border="0"  src="https://freight.cargo.site/w/1000/i/211ca6aa034315b069a1c0f1512f677bd25969a12a93db9ea94745283dfaf1a2/11-llH.png" /&#62;&#60;img width="5867" height="8029" width_o="5867" height_o="8029" data-src="https://freight.cargo.site/t/original/i/8870878395937d23c710d33f05d5aadcafa586d8c1ff59cc7eb2e74225b8b343/14lH-03.jpg" data-mid="247487157" border="0"  src="https://freight.cargo.site/w/1000/i/8870878395937d23c710d33f05d5aadcafa586d8c1ff59cc7eb2e74225b8b343/14lH-03.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a063f7d080c450de3b99658b4896b8321f42a4aba5c451eb8e95916623b7d282/13-llH.jpg" data-mid="247487133" border="0"  src="https://freight.cargo.site/w/1000/i/a063f7d080c450de3b99658b4896b8321f42a4aba5c451eb8e95916623b7d282/13-llH.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a875182cd55a46c9f742f0f5092243fd67b5fee71f75f2d9d27e56116d4b6460/3llH.jpg" data-mid="247341055" border="0"  src="https://freight.cargo.site/w/1000/i/a875182cd55a46c9f742f0f5092243fd67b5fee71f75f2d9d27e56116d4b6460/3llH.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5a8e10d6ab3d4e2ad4eab6d1069be4c84ad5c2e89edce39911cef8d5d044955b/4-llH.jpg" data-mid="247341060" border="0"  src="https://freight.cargo.site/w/1000/i/5a8e10d6ab3d4e2ad4eab6d1069be4c84ad5c2e89edce39911cef8d5d044955b/4-llH.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/f63c59eb89830fe560a0935f9405e37bcc0cfcfb0818a57638d92a1191c230ff/8-llH.jpg" data-mid="247341452" border="0"  src="https://freight.cargo.site/w/1000/i/f63c59eb89830fe560a0935f9405e37bcc0cfcfb0818a57638d92a1191c230ff/8-llH.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/02b0ee6bc2cfa89ad43e8f944524c7e4273f983f73b3dd2dc1a6f0d078327355/-12llH.jpg" data-mid="247486003" border="0"  src="https://freight.cargo.site/w/1000/i/02b0ee6bc2cfa89ad43e8f944524c7e4273f983f73b3dd2dc1a6f0d078327355/-12llH.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a4cc530ae0e4edd47d1dcba759272e2478bfc5e7b3fad4803a1ead4e0f5927cd/7-llH.jpg" data-mid="247341399" border="0"  src="https://freight.cargo.site/w/1000/i/a4cc530ae0e4edd47d1dcba759272e2478bfc5e7b3fad4803a1ead4e0f5927cd/7-llH.jpg" /&#62;


	CREDITSPhotography: Brad Lansil


</description>
		
	</item>
		
		
	<item>
		<title>View Project ⑨ → CVS Health® Store Brand</title>
				
		<link>https://syntheluxe.com/View-Project-CVS-Health-Store-Brand</link>

		<pubDate>Fri, 23 May 2025 16:16:52 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-CVS-Health-Store-Brand</guid>

		<description>

S Y N T H E L U X E&#38;nbsp; S T U D I O

Visual Identity Design– Selected Projects: Beauty and Wellness

&#60;img width="4400" height="2504" width_o="4400" height_o="2504" data-src="https://freight.cargo.site/t/original/i/8ed8dcf56a6762153a72a60ec9285fa034bcba309ba1c3bbadbc1fd5ed5f0ad7/cvs-carton-group-4.png" data-mid="246452966" border="0"  src="https://freight.cargo.site/w/1000/i/8ed8dcf56a6762153a72a60ec9285fa034bcba309ba1c3bbadbc1fd5ed5f0ad7/cvs-carton-group-4.png" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/9c40013276eb4ce9f55d4f4114f0e44e9c8599c1010d06e49c6224ff032b541d/1cvsH.png" data-mid="247145772" border="0"  src="https://freight.cargo.site/w/1000/i/9c40013276eb4ce9f55d4f4114f0e44e9c8599c1010d06e49c6224ff032b541d/1cvsH.png" /&#62;

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; CVS Health is a pharmacy innovation company providing medications, health essentials, first aid products, and wellness programs designed to support everyday care for all.&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
The CVS Health private label brand, required a design system that would be instantly recognizable and competitive to consumer favorite name brands, across a vast portfolio composed of thousands of products.


Siegel + GaleCVS HealthSenior Designer
	Visual Identity Packaging System Design


	Retail and Interior Design


&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/725517309e89a9f27ea63892692ca8645b46719648ff718bd51929c04a34b5e2/cvs-carton-group.jpg" data-mid="246114610" border="0"  src="https://freight.cargo.site/w/1000/i/725517309e89a9f27ea63892692ca8645b46719648ff718bd51929c04a34b5e2/cvs-carton-group.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/963e2eb9ce60d853722283c82ebc8209a87ec2c3391f533a01610e6197162cee/2cvsH.jpg" data-mid="247189439" border="0"  src="https://freight.cargo.site/w/1000/i/963e2eb9ce60d853722283c82ebc8209a87ec2c3391f533a01610e6197162cee/2cvsH.jpg" /&#62;

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Anchored by the CVS Health mark—the products are clear, confident, and immediately identifiable. The identity establishes a bold visual presence across consumer healthcare favorites.&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;The color-forward strategy, paired with a disciplined typographic system, replaces the conventional “look-alike” private label approach often used to mimic national brands. Instead, the system introduces a distinctive visual language that elevates CVS Health as a brand in its own right.


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/ef99a2f157cb48030a7b8ba421e5a2d76c210b33f4a3600d6d6b870c408c4f85/6cvsH.jpg" data-mid="247194032" border="0"  src="https://freight.cargo.site/w/1000/i/ef99a2f157cb48030a7b8ba421e5a2d76c210b33f4a3600d6d6b870c408c4f85/6cvsH.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/c9c17fb249aea5e17427a67a25a33de1482162462a96169f9ff0cccd2432a5cc/5cvsH.jpg" data-mid="247193640" border="0"  src="https://freight.cargo.site/w/1000/i/c9c17fb249aea5e17427a67a25a33de1482162462a96169f9ff0cccd2432a5cc/5cvsH.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/2e33115dfcd6a8e577825cb3e6fd716501e8d38fc31fd9206e71887264a961c6/4cvsH.jpg" data-mid="247193592" border="0"  src="https://freight.cargo.site/w/1000/i/2e33115dfcd6a8e577825cb3e6fd716501e8d38fc31fd9206e71887264a961c6/4cvsH.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d1e6f4c8f5257878f96820e12ff5433041d4cf5fa75320fc3677e92bd0672858/3cvsH.jpg" data-mid="247193500" border="0"  src="https://freight.cargo.site/w/1000/i/d1e6f4c8f5257878f96820e12ff5433041d4cf5fa75320fc3677e92bd0672858/3cvsH.jpg" /&#62;

	CVS Health
</description>
		
	</item>
		
		
	<item>
		<title>View Project ⑧ →  Canyon Ranch®– Spa and Wellness Resorts</title>
				
		<link>https://syntheluxe.com/View-Project-Canyon-Ranch-Spa-and-Wellness-Resorts</link>

		<pubDate>Wed, 05 Mar 2025 15:46:08 +0000</pubDate>

		<dc:creator>syntheluxe.com</dc:creator>

		<guid isPermaLink="true">https://syntheluxe.com/View-Project-Canyon-Ranch-Spa-and-Wellness-Resorts</guid>

		<description>
S Y N T H E L U X E&#38;nbsp; S T U D I O


Visual Identity Design– Selected Projects: Beauty and Wellness
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/97c0e791ec928ae3cba256882769ea578f8adc7d79853491e02387e93deded7c/15crH.jpg" data-mid="247136489" border="0"  src="https://freight.cargo.site/w/1000/i/97c0e791ec928ae3cba256882769ea578f8adc7d79853491e02387e93deded7c/15crH.jpg" /&#62;

&#60;img width="1920" height="2880" width_o="1920" height_o="2880" data-src="https://freight.cargo.site/t/original/i/949bb822d70aff53f685f2e2876c0b9ddb5ad86307855ef4c306bf37d8bce4da/CR-Kaplankaya-Guest-Room-1535.jpeg" data-mid="246794347" border="0"  src="https://freight.cargo.site/w/1000/i/949bb822d70aff53f685f2e2876c0b9ddb5ad86307855ef4c306bf37d8bce4da/CR-Kaplankaya-Guest-Room-1535.jpeg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/a89c165358d3606fc918f6a4c0358717b14ea58394e6d3dda5a1c79a7f173ff6/51-Vert.jpg" data-mid="248296783" border="0"  src="https://freight.cargo.site/w/1000/i/a89c165358d3606fc918f6a4c0358717b14ea58394e6d3dda5a1c79a7f173ff6/51-Vert.jpg" /&#62;


	&#38;nbsp; &#38;nbsp; &#38;nbsp; The original destination for integrative wellness, Canyon Ranch began with the pursuit– before wellness became a household word. Canyon Ranch aims to inspire people to make a commitment to the self and engage in transformative wellness, to live your fullest life.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The team developed a refreshed brand platform of Brand Purpose, Manifesto and 
Visual Guidelines to inform, inspire and connect with guests, worldwide.
SS+K
Canyon Ranch Spa 
and Wellness Resorts
Associate Design Director

2016 CASE STUDY
	Visual Identity Brand Guidelines


	Packaging System Design
Art DirectionRetail and Interior Design
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/4e3cfa3dd388724fc6f8edc1ee484be28b683969df0a8dc21f76624463b0a31f/17crH.jpg" data-mid="247140633" border="0"  src="https://freight.cargo.site/w/1000/i/4e3cfa3dd388724fc6f8edc1ee484be28b683969df0a8dc21f76624463b0a31f/17crH.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/60af68e63b0ed615935b5ef5dbbe8c630144a82084f2a2b49abd662182eab606/16crH.jpg" data-mid="247139829" border="0"  src="https://freight.cargo.site/w/1000/i/60af68e63b0ed615935b5ef5dbbe8c630144a82084f2a2b49abd662182eab606/16crH.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/de28f267dd676c4b84ecb71b45df124007cb3c39f00958ef45c8cda69c57f6a0/4crH.jpg" data-mid="246730795" border="0"  src="https://freight.cargo.site/w/1000/i/de28f267dd676c4b84ecb71b45df124007cb3c39f00958ef45c8cda69c57f6a0/4crH.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/644a6b6fd537d77127d5bf4fdf3f5181d842057346f0d79b0f0092aa5c772a6e/crimagery.jpg" data-mid="248299574" border="0"  src="https://freight.cargo.site/w/1000/i/644a6b6fd537d77127d5bf4fdf3f5181d842057346f0d79b0f0092aa5c772a6e/crimagery.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fe4aba5ee1bf229e3a6f6e5f86839a0b2e2747442cdbd2dfb635a399bcf8566e/8crH.jpg" data-mid="246794817" border="0"  src="https://freight.cargo.site/w/1000/i/fe4aba5ee1bf229e3a6f6e5f86839a0b2e2747442cdbd2dfb635a399bcf8566e/8crH.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/385b666e5490ff72c0b2d3c0daeaa9ba9fbe0d74da07400fc0bc47667ca4c3e6/20crH.jpg" data-mid="248276490" border="0"  src="https://freight.cargo.site/w/1000/i/385b666e5490ff72c0b2d3c0daeaa9ba9fbe0d74da07400fc0bc47667ca4c3e6/20crH.jpg" /&#62;
&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/5cc28dc4ee1164574ca38bd077269908b5647d32074d3972ee0742388afff8d2/14crH.jpg" data-mid="246801663" border="0"  src="https://freight.cargo.site/w/1000/i/5cc28dc4ee1164574ca38bd077269908b5647d32074d3972ee0742388afff8d2/14crH.jpg" /&#62;


Visual Identity&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;The reimagined Canyon Ranch wordmark reveals a lightness and modernity for the brands touchpoints from location lockups, campaign messaging to product packaging. 
Color selection and photography express the warmth and stillness of nourishing&#38;nbsp; the self with ritual, nature and nutrition.


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/002a5d8e811677607544b386812ee12720d7d99db276576caaa7f84e38ff7460/30crH.jpg" data-mid="248441452" border="0"  src="https://freight.cargo.site/w/1000/i/002a5d8e811677607544b386812ee12720d7d99db276576caaa7f84e38ff7460/30crH.jpg" /&#62;&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/3c8bbc8b179a7153d9d429243114d51d88f327a7da1c0ecb7b623c647472d98b/restore-creamcrH.jpg" data-mid="248939899" border="0"  src="https://freight.cargo.site/w/1000/i/3c8bbc8b179a7153d9d429243114d51d88f327a7da1c0ecb7b623c647472d98b/restore-creamcrH.jpg" /&#62;
CR.Skin&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 


Canyon Ranch introduces CR Skin™, a modern skincare system translating its signature Transformation Facial into a daily, results-driven ritual. CR Skin is powered by NAD Bio-Activation Complex™, a next-generation evolution of Canyon Ranch’s original Pro-NAD® system. Built on a four-step protocol: Activate, Infuse, Replenish, Seal, CR Skin™ extends clinical treatment results beyond the spa.


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fb73ecd8ffab707bd68df3c31df1eb97ebcfa96b7b28d3d5ae5cd4dd6fa3c24a/5crH.jpg" data-mid="246787148" border="0"  src="https://freight.cargo.site/w/1000/i/fb73ecd8ffab707bd68df3c31df1eb97ebcfa96b7b28d3d5ae5cd4dd6fa3c24a/5crH.jpg" /&#62;&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2a1af1dff7bcb39a13d9a56651a8e62fd988cb809404c8d09dcf1efec6f1f53c/-CR-3-bottles-41x_1.jpg" data-mid="248940606" border="0"  src="https://freight.cargo.site/w/1000/i/2a1af1dff7bcb39a13d9a56651a8e62fd988cb809404c8d09dcf1efec6f1f53c/-CR-3-bottles-41x_1.jpg" /&#62;


&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/fd5c9bb77c0a8a4150816d1a6ecfc31324c23ff4b92fe502500c2e958f3f6461/19crH.jpg" data-mid="247153207" border="0"  src="https://freight.cargo.site/w/1000/i/fd5c9bb77c0a8a4150816d1a6ecfc31324c23ff4b92fe502500c2e958f3f6461/19crH.jpg" /&#62;

&#60;img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1f3c7202d1d5bca61ce09a291e89b5567c3c9ccd1d91e209379962125ab5bdc6/cr-scrub.jpg" data-mid="246787738" border="0"  src="https://freight.cargo.site/w/1000/i/1f3c7202d1d5bca61ce09a291e89b5567c3c9ccd1d91e209379962125ab5bdc6/cr-scrub.jpg" /&#62;

&#60;img width="1408" height="1942" width_o="1408" height_o="1942" data-src="https://freight.cargo.site/t/original/i/7d2bbbccde73526dfb7a02b734592fb844ad28a28338adbc02b2df5160444610/4crH.jpg" data-mid="246788121" border="0"  src="https://freight.cargo.site/w/1000/i/7d2bbbccde73526dfb7a02b734592fb844ad28a28338adbc02b2df5160444610/4crH.jpg" /&#62;


Canyon Ranch Spa and Wellness Resorts</description>
		
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