X by Lashify®
Product Launch
2020– Case Study
2020– Case Study
X by Lashify
– Founding Member
– Creative Director
Naming
Brand Voice / Copywriting
Brand Identity and Design
Packaging Design
– Founding Member
– Creative Director
Naming
Brand Voice / Copywriting
Brand Identity and Design
Packaging Design
X by Lashify® is a simple and accessible entry point kit to the Lashify system. X by Lashify is a short wear option, using the Lashify system and the Underlash™ technique. Focused on experimentation and having fun with your look, X by Lashify is here for a good time– not a long time.
X by Lashify®
Photography– Justin Joyner, Brad Lansil
Makeup– @matinmakeup
Hair– Sean Goddard
Motion– Joe Wright
Makeup– @matinmakeup
Hair– Sean Goddard
Motion– Joe Wright
About
Brand Strategy and Business
Brand Positioning
Product Development
Concept Discovery
Brand Positioning
Product Development
Concept Discovery
Visual Identity Guidelines
Design Principles
Packaging Systems
Campaign Strategy and Design
Retail Design
Merchandising Guidelines
Omnichannel Readiness
Design Principles
Packaging Systems
Campaign Strategy and Design
Retail Design
Merchandising Guidelines
Omnichannel Readiness
I specialize in building beauty brands—translating a founder’s vision into a cohesive, luxury experience across product, packaging, and brand expression.
My work bridges strategic brand development with creative execution and guiding teams, from early concept to full global commercialization.
Central to my approach is deep collaboration with Product Development to ensure the brand’s promise is reflected in every detail—from formulation and function to packaging innovation and retail experience.
My work bridges strategic brand development with creative execution and guiding teams, from early concept to full global commercialization.
Central to my approach is deep collaboration with Product Development to ensure the brand’s promise is reflected in every detail—from formulation and function to packaging innovation and retail experience.
As a founding member of Lashify®, I helped shape a disruptive, category-creating lash system that launched in 2018 with CEO Sahara Lotti. I led the creation of the brand’s identity, packaging system, and market presence in parallel with product development.
Today, Lashify is recognized globally as an innovation leader with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
Today, Lashify is recognized globally as an innovation leader with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
Agency Experience–
SS+K, Siegel+Gale, Control Group, thelab NYC, EURO RSCG, Project 2050, Albert Watson Photography Inc, Cyclops Productions, The Brand Integration Group B.I.G– Ogilvy & Mather NYC
SS+K, Siegel+Gale, Control Group, thelab NYC, EURO RSCG, Project 2050, Albert Watson Photography Inc, Cyclops Productions, The Brand Integration Group B.I.G– Ogilvy & Mather NYC
Archived Projects–
Commercial– Everyrealm, Lashify, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa Homemade, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Commercial– Everyrealm, Lashify, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa Homemade, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Syntheluxe
©2025 All Rights Reserved.
Brand and Design
For project inquiries and more information,
get in touch
︎︎︎sdasaro@syntheluxe.com
@syntheluxestudio
For project inquiries and more information,
get in touch
︎︎︎sdasaro@syntheluxe.com
@syntheluxestudio
Sasha Dasaro
Founder / Creative Director
New York City + Croatia
Founder / Creative Director
New York City + Croatia