Brand Strategy and Positioning
Concept Discovery
Product Development

Visual Identity
Brand Guidelines
Packaging Design Systems
Campaign Design
On-Set Art Direction
Retail and Interior Design
Merchandising Guidelines
Omnichannel Launch

Syntheluxe Studio is the design practice of Sasha Dasaro, working with an evolving team of creative experts and collaborators.

I collaborate with founders, established brands, and product development teams to translate abstract concepts into the tangible experience across luxury, beauty, and wellness. Through alignment in formulation, packaging, sensorality, visual identity, and storytelling the brand will operate as a beautiful system.

As a founding member of Lashify®, I helped shape the disruptive, category-creating the lash system in 2016 with CEO Sahara Lotti. By launching the brand’s identity, packaging system, and market presence, Lashify contines to be awarded merits by the industry Today, Lashify is recognized globally as an Beauty innovation leader with 800+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.

My work exists at the intersection of creative direction and product development, shaping brands from early concept through commercialization. Moving beyond traditional branding, the studio combines strategy and market intuition with creative execution. With an intelligent system in place, guidance and launch ready assets are provided for global manufacturers, teams and creative collaborators.

Agency Experience–
SS+K
Siegel+Gale
Control Group
thelab NYC
EURO RSCG
Project 2050
Albert Watson Photography Inc.
Cyclops Productions
The Brand Integration Group B.I.G–
Ogilvy & Mather NYC

Archived Projects–
Commercial– Everyrealm, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum

Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy

Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes: Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine

S Y N T H E L U X E

Brand Strategy and Visual Identity Design

luxury beauty and wellness