The Beauty Think Tank™
As the Beauty Think Tank™, LashifyLabs serves as a hub where creativity, technology, and vision converge. We develop and source the most innovative products with super limited edition drops to unleash the future and fun of beauty. “LashifyLabs invites beauty enthusiasts, industry professionals, and customers to collaborate on shaping the future of beauty.
Whether through brainstorming sessions, research initiatives, or experimentation with new formulations, we welcome creators who share our passion for innovation to join us in the Lab.
As the Beauty Think Tank™, LashifyLabs serves as a hub where creativity, technology, and vision converge. We develop and source the most innovative products with super limited edition drops to unleash the future and fun of beauty. “LashifyLabs invites beauty enthusiasts, industry professionals, and customers to collaborate on shaping the future of beauty.
Whether through brainstorming sessions, research initiatives, or experimentation with new formulations, we welcome creators who share our passion for innovation to join us in the Lab.
LASHIFYLABS
Founding Member
Creative Director
2023
Founding Member
Creative Director
2023
Brand Positioning
Product Development
Product Design
Visual Identity
Brand Guidelines
Product Development
Product Design
Visual Identity
Brand Guidelines
Packaging System Design
Art Direction
Art Direction
CREDITS
Photography: Brad Lansil
Photography: Brad Lansil
Brand Strategy and Positioning
Product Development
Concept Discovery
Visual Identity
Brand Guidelines
Packaging Design Systems
Campaign Strategy and Design
On-Set Art DirectionRetail and Interior Design
Merchandising Guidelines
Omnichannel Launch
Brand Guidelines
Packaging Design Systems
Campaign Strategy and Design
On-Set Art Direction
Omnichannel Launch
I specialize in composing luxury, beauty and wellness brands— translating a founder’s vision into a cohesive, experience across product, packaging design, and brand story.
As a founding member of Lashify®, I helped shape the disruptive, category-creating lash system in 2018 with CEO Sahara Lotti. By launching the brand’s identity, packaging system, and market presence, Lashify contines to be awarded merits by the industry.
Today, Lashify is recognized globally as an innovation leader in Beauty with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
Today, Lashify is recognized globally as an innovation leader in Beauty with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
My work leverages strategic design thinking with creative execution, delivering launch ready assets for teams, collaborators and manufacturers. The scope is bespoke from concept, to global launch and commercialization.
My process is a deep collaboration with Founders and Product Development and Creative teams, to ensure the brand’s promise is reflected in every detail and experience.
My process is a deep collaboration with Founders and Product Development and Creative teams, to ensure the brand’s promise is reflected in every detail and experience.
Agency Experience–
SS+K
Siegel+Gale
Control Group
thelab NYC
EURO RSCG
Project 2050
Albert Watson Photography Inc.
Cyclops Productions
The Brand Integration Group B.I.G–
Ogilvy & Mather NYC
Archived Projects–
Commercial– Everyrealm, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes: Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Strategy and Visual Identity Design
New York City + EU
sdasaro@syntheluxe.com
@syntheluxestudio
New York City + EU
sdasaro@syntheluxe.com
@syntheluxestudio
Sasha Dasaro
Founder / Creative Director
Founder / Creative Director