Lashify®
2016–2019 Case Study
LASHIFY®
– Founding Member
– Creative Director
– Founding Member
– Creative Director
Brand Positioning
Product Development
Product Design
Product Naming
Brand Voice
Brand Identity Design
Brand Guidelines
Packaging System Design
Digital Design
Art Direction
Campaign Direction
Branded Partnerships
Retail and Interior Design
Product Development
Product Design
Product Naming
Brand Voice
Brand Identity Design
Brand Guidelines
Packaging System Design
Digital Design
Art Direction
Campaign Direction
Branded Partnerships
Retail and Interior Design
Lashify is the award winning lash system with over half a million customers worldwide and the pioneers of the Underlash™ technique. The foundation of the system includes a patented wand, Gossamer® lash cartridge and micro-flex bond, working together to create the most beautiful lashes in the world.
Lashify is synonymous with disruption and innovation— holding 600+ utility and design patents and 500+ trademarks world-wide. At our core are transparency, truth in advertising, creating superior products that empower our clients, while making the impossible possible.
Launched in 2018, we created a brand new market in the beauty business that did not exist. We invent and design our own lashes, tools, adhesives, and the design systems and language for catagorization and education.
Launched in 2018, we created a brand new market in the beauty business that did not exist. We invent and design our own lashes, tools, adhesives, and the design systems and language for catagorization and education.
Developed and established brand vision, persona and tone. First ever innovations patented in product design of the Fuse™ Control Wand using horizontal clamp force and Gossamer® Lash cartridge.
A vocabulary and system of application techniques and product classification is born.
A vocabulary and system of application techniques and product classification is born.
Brand Guidelines and Packaging
The Gossamer® Lash– Style, Length and Color Classification System. 
The patented, award-winning Control Kit®, Fuse™ Control Wand and Gossamer® Lash. Application Tools, Whisper Light®, Bondage® and Sealers, Prep and Removal.
The Lashify Pop Up, Thompson Street, New York City
The Lashify Pop Up, Bloomingdales , New York City
LASHIFY®
Photography / Video– Justin Joyner, Beau Nelson, Brad Lansil, Sasha Dasaro
Makeup–@matinmakeup, Isamaya Ffrench
Hair– Sean Goddard
Motion– Joe Wright, Zac Farmer
Makeup–@matinmakeup, Isamaya Ffrench
Hair– Sean Goddard
Motion– Joe Wright, Zac Farmer
About
Brand Strategy and Business
Brand Positioning
Product Development
Concept Discovery
Brand Positioning
Product Development
Concept Discovery
Visual Identity Guidelines
Design Principles
Packaging Systems
Campaign Strategy and Design
Retail Design
Merchandising Guidelines
Omnichannel Readiness
Design Principles
Packaging Systems
Campaign Strategy and Design
Retail Design
Merchandising Guidelines
Omnichannel Readiness
I specialize in building beauty brands—translating a founder’s vision into a cohesive, luxury experience across product, packaging, and brand expression.
My work bridges strategic brand development with creative execution and guiding teams, from early concept to full global commercialization.
Central to my approach is deep collaboration with Product Development to ensure the brand’s promise is reflected in every detail—from formulation and function to packaging innovation and retail experience.
My work bridges strategic brand development with creative execution and guiding teams, from early concept to full global commercialization.
Central to my approach is deep collaboration with Product Development to ensure the brand’s promise is reflected in every detail—from formulation and function to packaging innovation and retail experience.
As a founding member of Lashify®, I helped shape a disruptive, category-creating lash system that launched in 2018 with CEO Sahara Lotti. I led the creation of the brand’s identity, packaging system, and market presence in parallel with product development.
Today, Lashify is recognized globally as an innovation leader with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
Today, Lashify is recognized globally as an innovation leader with 750+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
Agency Experience–
SS+K, Siegel+Gale, Control Group, thelab NYC, EURO RSCG, Project 2050, Albert Watson Photography Inc, Cyclops Productions, The Brand Integration Group B.I.G– Ogilvy & Mather NYC
SS+K, Siegel+Gale, Control Group, thelab NYC, EURO RSCG, Project 2050, Albert Watson Photography Inc, Cyclops Productions, The Brand Integration Group B.I.G– Ogilvy & Mather NYC
Archived Projects–
Commercial– Everyrealm, Lashify, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa Homemade, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Commercial– Everyrealm, Lashify, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa Homemade, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Syntheluxe
©2025 All Rights Reserved.
Brand and Design
For project inquiries and more information,
get in touch
︎︎︎sdasaro@syntheluxe.com
@syntheluxestudio
For project inquiries and more information,
get in touch
︎︎︎sdasaro@syntheluxe.com
@syntheluxestudio
Sasha Dasaro
Founder / Creative Director
New York City + Croatia
Founder / Creative Director
New York City + Croatia