S Y N T H E L U X E S T U D I O
Visual Identity Design– Selected Projects: Beauty and Wellness
The original destination for integrative wellness, Canyon Ranch began with the pursuit– before wellness became a household word. Canyon Ranch aims to inspire people to make a commitment to the self and engage in transformative wellness, to live your fullest life.
The team developed a refreshed brand platform of Brand Purpose, Manifesto and
Visual Guidelines to inform, inspire and connect with guests, worldwide.
SS+K
Canyon Ranch Spa
and Wellness Resorts
Associate Design Director
2016 CASE STUDY
Canyon Ranch Spa
and Wellness Resorts
Associate Design Director
2016 CASE STUDY
Visual Identity
Brand Guidelines
Brand Guidelines
Packaging System Design
Art Direction
Retail and Interior Design
Art Direction
Retail and Interior Design
Visual Identity
The reimagined Canyon Ranch wordmark reveals a lightness and modernity for the brands touchpoints from location lockups, campaign messaging to product packaging. Color selection and photography express the warmth and stillness of nourishing the self with ritual, nature and nutrition.
CR.Skin
Canyon Ranch introduces CR Skin™, a modern skincare system translating its signature Transformation Facial into a daily, results-driven ritual. CR Skin is powered by NAD Bio-Activation Complex™, a next-generation evolution of Canyon Ranch’s original Pro-NAD® system. Built on a four-step protocol: Activate, Infuse, Replenish, Seal, CR Skin™ extends clinical treatment results beyond the spa.
Canyon Ranch introduces CR Skin™, a modern skincare system translating its signature Transformation Facial into a daily, results-driven ritual. CR Skin is powered by NAD Bio-Activation Complex™, a next-generation evolution of Canyon Ranch’s original Pro-NAD® system. Built on a four-step protocol: Activate, Infuse, Replenish, Seal, CR Skin™ extends clinical treatment results beyond the spa.
Canyon Ranch Spa and Wellness Resorts
Brand Strategy and Positioning
Product Development
Concept Discovery
Visual Identity
Brand Guidelines
Packaging Design Systems
Campaign Design
On-Set Art DirectionRetail and Interior Design
Merchandising Guidelines
Omnichannel Launch
Brand Guidelines
Packaging Design Systems
Campaign Design
On-Set Art Direction
Omnichannel Launch
Syntheluxe Studio is the design practice of Sasha Dasaro, working with an evolving team of creative experts and collaborators.
I collaborate with founders, established brands, and product development teams to translate abstract concepts into the tangible experience across luxury, beauty, and wellness. Through alignment in formulation, packaging, sensorality, visual identity, and storytelling the brand will operate as a beautiful system.
I collaborate with founders, established brands, and product development teams to translate abstract concepts into the tangible experience across luxury, beauty, and wellness. Through alignment in formulation, packaging, sensorality, visual identity, and storytelling the brand will operate as a beautiful system.
As a founding member of Lashify®, I helped shape the disruptive, category-creating the lash system in 2016 with CEO Sahara Lotti. By launching the brand’s identity, packaging system, and market presence, Lashify contines to be awarded merits by the industry Today, Lashify is recognized globally as an Beauty innovation leader with 800+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
My work exists at the intersection of creative direction and product development, shaping brands from early concept through commercialization. Moving beyond traditional branding, the studio combines strategy and market intuition with creative execution. With an intelligent system in place, guidance and launch ready assets are provided for global manufacturers, teams and creative collaborators.
Agency Experience–
SS+K
Siegel+Gale
Control Group
thelab NYC
EURO RSCG
Project 2050
Albert Watson Photography Inc.
Cyclops Productions
The Brand Integration Group B.I.G–
Ogilvy & Mather NYC
Archived Projects–
Commercial– Everyrealm, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes: Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Brand Strategy and Visual Identity Design
luxury beauty and wellness
luxury beauty and wellness