Visual Identity Design– Selected Projects: Beauty and Wellness
CVS Health is a pharmacy innovation company providing medications, health essentials, first aid products, and wellness programs designed to support everyday care for all.
The CVS Health private label brand, required a design system that would be instantly recognizable and competitive to consumer favorite name brands, across a vast portfolio composed of thousands of products.
The CVS Health private label brand, required a design system that would be instantly recognizable and competitive to consumer favorite name brands, across a vast portfolio composed of thousands of products.
Siegel + Gale
CVS Health
Senior Designer
CVS Health
Senior Designer
Visual Identity
Packaging System Design
Packaging System Design
Retail and Interior Design
Anchored by the CVS Health mark—the products are clear, confident, and immediately identifiable. The identity establishes a bold visual presence across consumer healthcare favorites.
The color-forward strategy, paired with a disciplined typographic system, replaces the conventional “look-alike” private label approach often used to mimic national brands. Instead, the system introduces a distinctive visual language that elevates CVS Health as a brand in its own right.
The color-forward strategy, paired with a disciplined typographic system, replaces the conventional “look-alike” private label approach often used to mimic national brands. Instead, the system introduces a distinctive visual language that elevates CVS Health as a brand in its own right.
CVS Health
Brand Strategy and Positioning
Product Development
Concept Discovery
Visual Identity
Brand Guidelines
Packaging Design Systems
Campaign Design
On-Set Art DirectionRetail and Interior Design
Merchandising Guidelines
Omnichannel Launch
Brand Guidelines
Packaging Design Systems
Campaign Design
On-Set Art Direction
Omnichannel Launch
Syntheluxe Studio is the design practice of Sasha Dasaro, working with an evolving team of creative experts and collaborators.
I collaborate with founders, established brands, and product development teams to translate abstract concepts into the tangible experience across luxury, beauty, and wellness. Through alignment in formulation, packaging, sensorality, visual identity, and storytelling the brand will operate as a beautiful system.
I collaborate with founders, established brands, and product development teams to translate abstract concepts into the tangible experience across luxury, beauty, and wellness. Through alignment in formulation, packaging, sensorality, visual identity, and storytelling the brand will operate as a beautiful system.
As a founding member of Lashify®, I helped shape the disruptive, category-creating the lash system in 2016 with CEO Sahara Lotti. By launching the brand’s identity, packaging system, and market presence, Lashify contines to be awarded merits by the industry Today, Lashify is recognized globally as an Beauty innovation leader with 800+ patents, 500+ trademarks, and a fiercely loyal community driving its continued growth.
My work exists at the intersection of creative direction and product development, shaping brands from early concept through commercialization. Moving beyond traditional branding, the studio combines strategy and market intuition with creative execution. With an intelligent system in place, guidance and launch ready assets are provided for global manufacturers, teams and creative collaborators.
Agency Experience–
SS+K
Siegel+Gale
Control Group
thelab NYC
EURO RSCG
Project 2050
Albert Watson Photography Inc.
Cyclops Productions
The Brand Integration Group B.I.G–
Ogilvy & Mather NYC
Archived Projects–
Commercial– Everyrealm, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum
Archived Projects–
Institutional–The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy
Arts and Culture– FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes: Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine
Brand Strategy and Visual Identity Design
luxury beauty and wellness
luxury beauty and wellness